You can read blogs about the domain industry, however, if you spend the time to write a blog about the domain industry, there are quite a few perks that often get overlooked. Of course, getting long term sponsors like National A-1 and Domain Tools is a big plus, but the list of perks goes much further than just sponsorships.
Running a blog gives you a chance to promote your own products and services to a relevant, targeted audience. With your own website, you have the power to market all you want. While the idea is not to make every post a product pitch, readers who are on your site might find your writing interesting enough to browse around.
When you can’t find an advertiser to fill a spot, you can create your own ads for your own products and services. Beyond this, you can fill up spots with third-party ads like Google adsense or search out relevant affiliate offers that are tailored to your audience – such as discounts on domain registrations.
You can connect with readers, domainers, developers, and other people within the domain and marketing industry quickly who are willing to share advice and opinions. I’ve had a chance to chat with Stephen Douglas, Bill Kara, Andrew Rosener, Shane Cultra, and a number of people in the domain industry. Despite being anonymous, lots of people find the content acceptable. Sure, it’s hard to build up trust when you’re anonymous, but people build up trust through their writing also, not just throug their name.
I started this blog in September 2009 and thanks to Francois Carillo (Cybertonic), I was able to quickly reach an audience by getting listed on his widely read Domaining.com website. As a result of the listing, traffic to Fusible soared from 0 visitors in September to over 20,000 unique visitors per month. The site has been mentioned in The Guardian, Calvin Ayre, and on a number of well-respected domain industry blogs.
To blog or not to blog?
If you’ve got a domain blog and you’re looking to reach an audience, I’d highly recommend getting set up on Domaining.com. The set up fee is well worth it.
If you enjoy writing about domain names, you owe it to yourself to get a blog up and running. It’s basically on the job training that gives you a chance to learn about the industry by writing about it.
Some might argue that blogging is a waste of time, but if you really enjoy it, you can reap a lot of benefits, even if it’s not all money.