Top .CO Domain Sales of All Time
On July 20, 2010, Overstock announced it had purchased the domain name O.CO from .CO Internet S.A.S, the official .CO domain registry. The single letter domain, now re-directs visitors to Overstock.com
Currently ranked as the #1 .CO domain sale of all time, the single-letter domain o.co was purchased for $350,000 by Overstock.com.
In the company’s press release, Overstock stated the company purchased the domain in order to enhance its’ “brand recognition and retention, align with current marketing initiatives, and make it easier for shoppers to find the company’s products and services online.”
Market Awareness
As big sales of .co domains like o.co and e.co continue to drive market awareness of the new domain, the demand and sales for .co domains will continue to rise – which has already been seen in the volume of registrations early on.
This month the .CO domain registry is on pace to hit 500,000 registrations – and the publicy reported sales of property.co by Sedo for $25,600 and Mike Mann’s sale of cruise.co for $25,000 this week, could be signs of things to come.
Top .CO Sales of All Time
Expect more big sales in the coming weeks as the .CO registry has auctions scheduled during the first 3 weeks of August for .co domains that received more than one application during the landrush phase.
The Chart
Here’s a look at the top publicly reported .CO Domain Sales of All Time. Some of the previous sales in 2006 which appear in Namebio, like Hollywood.co and Lyrics.co are typos. The domains are actually for the sale of .co.uk, not the .co.
If you have changes or additions to the chart below, please email Predictions: Which .co domain will be the biggest success story of 2010? TweetOverstock.com announced last week it purchased the domain name O.co...
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