Media giant Hearst Corporation acquires domain LittleAngels.com for $100,000

hearst tower

The news broke earlier this week on GreatDomains.com that the domain name LittleAngels.com sold for a whopping $100,000.  But until now, the new owners had remained a mystery. 

Earlier the registrant records switched from Sedo over to Hearst Corporation, one of the nation’s largest diversified media companies that owns 15 daily and 38 weekly newspapers, nearly 200 magazines around the world, 29 television stations, and has ownership in leading cable networks such as ESPN.

Now that the name has traded owners, what are the plans for the domain name: littleangels.com?

At the time of this story, littleangels.com is nothing more than a parked page at MelbourneIT.  But if you dig a little deeper, for example search trademarks on the United States Patent and Trademark Office, you’ll find that Hearst filed for the “LITTLE ANGELS” trademark back on July 26, 2010.

According to the filing, Little Angels will serve up: ‘Digital media, namely DVDs, videos and CDs featuring children’s audio visual programing and music; computer applications for mobile phones, namely downloadable children’s audio visual programing and music; sound recordings.’

‘Angels’ Domain Names

On a somewhat related note, littleangels.com isn’t the only big sale of an ‘angels’ domain in 2010.  Earlier this year, Angels.com was acquired for $200,000 by the MLB for its the Los Angeles Angels of Anaheim web site.  The price tag put the sale in 37th place among the Top 100 sales of 2010, according to the current rankings at DN Journal.

While the DN Journal rankings don’t include littleangels.com yet, the sale price will rank it somewhere among the top 60 sales, tied with Prize.com, Cheesecake.com, and other domain names that sold for $100,000.

3 comments
rjb
rjb

The seller did a good job getting 100k for this name.  Looks like he knew what he was doing.

Fusible.com
Fusible.com

I was thinking the same thing when I discovered Hearst bought it.  Looks like the seller got a great sale price.  A little digging on USPTO, would've tipped the seller off as to potential buyers.

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Hearst "is associated with about 4,876 domains" according to domain tools...   Thats why you NEVER sell your domain to "I'm just a kid in college with no money and can only afford that name for $60"... Yea, right.