On the heels of domain purchase, site makeover: Punchbowl.com acquires site Socializr.com

socializr

Matt Douglas, founder and CEO of Punchbowl, issued a press release this past week about the company’s acquisition of Socializr.com, an event planning web site. 

Punchbowl was in the news in September, after the company finally announced its purchase of the domain name Punchbowl.com from domain investor Rick Schwartz – a domain name that had re-directed to the company’s original domain mypunchbowl.com for nearly a year.

Though the price tag of Punchbowl.com isn’t clearly known, what is known is that it’s likely a multiple six figure deal.  Last year, Rick Schwartz wrote in one of his blog posts about the pending sale of PunchBowl.com to MyPunchBowl: ‘In the not too distant future I will be announcing my 12th domain sale is PunchBowl.com. Another multiple 6 figure deal plus other considerations. There should be a press release forthcoming and the buyer will decide how much of this to go public with as there will be a confidentially clause .’

2010 appears to be exciting times for Punchbowl software as the company continues to grow. 

Here’s a look at the company latest press release:

Punchbowl.com, the one-stop site for start to finish party planning, today announced the acquisition of Socializr.com, a site for party planning and event management. With the transaction, Punchbowl has acquired key assets and technology from Socializr Inc. Financial terms of the agreement were not disclosed.

The announcement comes on the heels of the company’s acquisition of the domain Punchbowl.com and a fresh, new look for the site. In addition, the company recently unwrapped the unparalleled Digital Invitation Studio-a beautiful collection of free, pre-packaged online stationery sets for events and celebrations, complete with invitations, envelopes, liners, rubber stamps, and postage.

Friendster founder Jonathan Abrams, a pioneer in social networking, launched Socializr as an event management platform that combined customized event invitations with a social networking component. Socializr customers have embraced the site for its ease of use and social media integration.

“Joining forces with Punchbowl allows us to provide Socializr customers with a more comprehensive event management solution,” said Jonathan Abrams, Founder, Socializr. “We’re thrilled to help Punchbowl grow and accelerate the business.”

With more than one million registered users, Punchbowl is the leader in start to finish party planning. Punchbowl offers a modern, effortless way to plan an unforgettable celebration with party planning features including customizable online invitations, potluck organization, gift registries, local party vendors, and much more. The site is ideal for planning birthday parties, baby showers, Christmas parties, and even Thanksgiving dinner.

“Expanding our reach with the acquisition of Socializr will accelerate the growth of our company,” said Matt Douglas, CEO, Punchbowl. “We are excited to welcome Socializr customers to Punchbowl just in time for the holiday party planning season.”

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