Earlier this week, Reinvent launched its re-designed BlackFriday.com web site in time for the 2010 holiday shopping season. This is the second year online for BlackFriday.com, and although Reinvent finds itself with a category-killing name, unique content, and a spot on Page 1 of Google Search, it’s not BlackFriday.com that sits atop the search rankings.
As of November 4, 2010, here’s a look at the current rankings for the search phrase: black friday. I’ll revisit the rankings over the next several weeks to see how BlackFriday.com has improved its rankings.
BlackFriday.com has all sorts of tricks up its sleeve to compete with sites that have been established for years online, including a daily sweepstakes that gives away a free prize everyday up until Black Friday.
Here’s a look at this week’s gift: