Multi-millionaire domain investor Rick Scwhartz whose biggest publicly reported sale to date is Candy.com for $3M+Equity, revealed earlier today that he hand-registered nearly 3,000 (2,840 to be exact) domain names in 2010 – his most in a single year since he first started buying domain names in the early nineties.
For those of you not familiar with the term “hand registered”, basically, it means buying a domain name that isn’t registered and is available to anyone who wants it. Instead of paying hundreds, if not thousands of dollars later on the aftermarket, hand registered domain names can be purchased for around $10.
About 99% of the names Rick expects won’t bring in any significant revenue, but forty of the domain names he projects will be longterm investments that will rake in $4 million in the next 10 years.
2800 of those babies may expire or have no value because it was time related or become Pigeon Shit. But the 40 others, I expect they will rake in some $4 Million over the next decade and provide a nice return. I know many of you don’t like or agree with this approach. Ok. But it is tried and true and it works for me because I have patience and look at things with an eye that combines the evolution of business with the evolution of consumers and then factor in plain old evolution. Success breeds more successes and more folks looking for success.
And 2010 isn’t over yet. Rick hand registers domain names on a daily basis looking towards the future. Rick writes: “They won’t have much value in 2010. But come back in 10 years.”
How these 40 domain names will bring in $4 million in profit, is not known. It’s a statement that many won’t believe, but if anyone can do it, Rick Schwartz can. Remember the story of iReport.com – Rick Scwhartz sold that name CNN for $750,000. He originally hand registered the name iReport.com for “$70 to $100.”
Read more about the 2,840 hand registered domain names by Rick Schwartz on his blog.