TechCrunch is reporting that Twitter is going after the domain name Twittersearch.com, that was registered by its owner in March 2007. Twitter launched its popular micro-blogging service a year before, in March 2006.
Twitter late last week filed a UDRP complaint, notably its first ever since the company was founded, in an effort to obtain ownership over the (currently parked) domain name twittersearch.com – as you can see here.
Obviously, Twitter is right to do this, since the domain is likely to cause some confusion, although we should note Twitter hasn’t managed to secure a trademark for the term ‘twitter’ in the United States so far, despite multiple attempts.
A compliance review is currently pending according to the World Internataionl Property Organization (better known as WIPO). In the same list of cases over at WIPO, Pocket Kings the company that owns Full Tilt Poker is going after typo domain names.
A look at a rough traffic estimate provided by Compete, shows TwitterSearch.com receives several thousand visitors per month.
To avoid a trademark issue, other sites like TwitterCounter.com, a site which receives over 1 million visitors per month and provides stats, graphs and widgets for Twitter users, licenses the Twitter name from Twitter, Inc. Probably a smart move short term, but long term it might be in the company’s interest to re-brand. The company also owns Twittermail.com.
Oddly enough, Twitter Inc hasn’t gone after the owner of Twiter.com (a popular typo of Twitter), who is obviously trying to trick unsuspecting visitors into clicking on ads, but as TechCrunch points out: ” Twitter hasn’t managed to secure a trademark for the term ‘twitter’ in the United States so far, despite multiple attempts.” So winning a case for Twiter, might be a lot harder than winning a case for TwitterSearch.com.