ModernWarfare3.com: Cashing in on the buzz of top-selling videogame franchise

Call of Duty Modern Warfare 3 concept art Sandman

Some companies just don’t get it when it comes to domain names.

Back in January I wrote about Activision missing out on Modern Warfare domain names.  Though the company does own ModernWarfare2.com, the company doesn’t own ModernWarfare.com and it missed out on a slew of other domain names early on. 

Not owning the exact match domain names hasn’t hurt sales, but it has certainly helped a few fans and domain owners cash in one way or another on the popularity of the first-person shooter game.   

Call of Duty Modern Warfare 3 Buzz

This week information and dates were leaked on Call of Duty: Modern Warfare 3 to online gaming magazine, Kotaku.  Now, everyone is talking about Modern Warfare 3.  Though the buzz has been going on for several months, one might think Activision would buy the matching web address now that the cat is out of the bag.  Not likely.  

Even threats of killing a clown can’t change Activision’s mind as seen with ModernWarfare4.com – a controversy that made headlines

It doesn’t appear Activision has bothered registering any related domain names recently.  Besides, most have already been taken by other people- modernwarfarethree.com, codmodernwarfare3.com, callofdutymodernwarfare3.com and more, making it unlikely the company could find an easy-to-remember domain name specifically for Modern Warfare 3.

Then there’s callofdutymodernwarfare.com… 

The domain name is currently in a RedemptionPeriod status, meaning, the domain name expired, and the registry is waiting for 30 days as a precautionary measure before releasing it. 

But that doesn’t necessarily mean Activision will land the name.  You can bet hardcore Call of Duty fans are already eyeing it.  Since the beginning of May, several Modern Warfare domain names have been registered by individuals and organizations.  Here’s a sample: Call-of-Duty-Modern-Warfare-3.com, ModernWarfare3Fan.com, Modern-Warfare3.org, PlayModernWarfare3.com, NextModernWarfare.com, FreeCallofDutyModernWarfare3.com and ModernWarfarethree.com.

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