Reader’s Digest latest company to enter group buying – registers related domains

Reader's Digest

It appears Reader’s Digest is the latest company to throw its hat into the group buying ring, registering several domain names hinting at its entry.

Reader’s Digest certainly has a captive online audience it can target, with nearly a million visitors per month according to a rough estimate by Compete.

Yesterday the company registered digestdailydeals.com and other related names.

Domain Name………. digestdailydeals.com
  Creation Date…….. 2011-06-20
  Registration Date…. 2011-06-20
  Expiry Date………. 2012-06-20
  Organisation Name…. Reader’s Digest (Australia) Pty Ltd
  Organisation Address. 80 Bay Street
  Organisation Address. 
  Organisation Address. Sydney
  Organisation Address. 2000
  Organisation Address. NSW
  Organisation Address. AUSTRALIA

Other domains include mydigestdeal.com and mydigestdeals.com.

Earlier this month the company announced a new North American President. 

“Reader’s Digest Association, owned by privately held RDA Holding Co., publishes 90 magazines and also produces books, music, videos and other products. It emerged from bankruptcy in February 2010, having struggled with a heavy debt load stemming from its 2007 leveraged buyout by private-equity firm Ripplewood Holdings,” writes the Wall Street Journal.

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