Zynga has filed a trademark application for its newest Facebook game “Empires & Allies” with the United States Patent and Trademark Office.
It came as no big surprise.
Zynga filed for the European trademark earlier this month following the announcement of the launch of Empires & Allies.
|Word Mark||EMPIRES & ALLIES|
|Goods and Services||IC 009. US 021 023 026 036 038. G & S: Class 9: Computer game software; video game programs; and computer software platforms for social networking; interactive video game programs; downloadable electronic game programs and computer software platforms for social networking that may be accessed via the Internet, computers and wireless devices; computer software to enable uploading, posting, showing, displaying, tagging, blogging, sharing or otherwise providing electronic media or information in the fields of virtual communities, electronic gaming, entertainment, and general interest via the Internet or other communications networks with third parties; Magnetic encoded gift cardsIC 041. US 100 101 107. G & S: Computer and electronic games provided online, enhancements within online computer and electronic games, and game applications within online computer and electronic games; entertainment reviews of computer games provided online; information relating to computer games provided online; virtual environments in which users can interact through social games for recreational, leisure or entertainment purposes|
|Standard Characters Claimed|
|Mark Drawing Code||(4) STANDARD CHARACTER MARK|
|Filing Date||June 1, 2011|
|Current Filing Basis||1B;44D|
|Original Filing Basis||1B;44D|
|Owner||(APPLICANT) Zynga Inc. CORPORATION DELAWARE 365 Vermont Street San Francisco CALIFORNIA 94103|
|Attorney of Record||John M. Kim|
|Priority Date||March 4, 2011|
|Type of Mark||TRADEMARK. SERVICE MARK|
Other recent filings by Zynga in the U.S. and Europe include Mojitomo (details not disclosed), Patentville (details not disclosed), Farmville English Countryside, and of course the controversial word mark “ville”.
In other Zynga news, as I predicted in early May the company launched a hangman game for iOS devices, however, instead of using the domain hangmanwithfriends.com, the company is using hangingwithfriends.com.