Kidney care company Davita goes on a buying binge of anti-Davita domains

Davita CEO Ken Thiry

Davita which had $6.4 billion in revenues in 2010 and whose CEO Kent Thiry last year made $14 million in compensation has gone on a buying binge of anti-Davita domain names and other defensive registrations.

According to a recent story featured on Business Insider by Jim Edwards of BNET, Medicaid and other government healthcare programs provide 66 percent of the company’s revenues.  Kent Thiry also makes his employees sing the Davita corporate song “hundreds” of times a year, among other interesting tidbits in the story.

In the last 52 weeks, DaVita stock (NYSE: DVA) has traded between $56.58 and a high of $89.58.

Now, it appears, for whatever reason, Davita has purchased dozens of anti-company domain names through MarkMonitor and DNStination, privacy and brand protection services used by heavyweights like Google.   While it can’t be said for certain that Davita registered all the domains, MarkMonitor is a well-known internet company known for protecting popular brands, so it’s unlikely anyone else made the purchases.

Registrant:
        Domain  Administrator
        DNStination Inc.
        303 Second Street Suite 800N
         San Francisco CA 94107

Created on…………..: 2011-07-05.
    Expires on…………..: 2012-07-05.
    Record last updated on..: 2011-07-05.

The purchases were all made on July 5, 2011 and include names ranging from suedavita.com to ceokentthirylies.com.

Here’s a look at over 100 of the domains registered.

cattlecalldialysis.com
cattlecalldialysis.net
cattlecalldialysis.org
ceokentthiry.com
ceokentthiry.net
ceokentthiry.org
ceokentthirylies.com
ceokentthirylies.net
ceokentthirylies.org
ceokentthirysucks.com
ceokentthirysucks.net
ceokentthirysucks.org
davitaclaimcenter.com
davitaclaimcenter.net
davitaclaimcenter.org
davitaclaims.com
davitaclaims.net
davitaclaims.org
davitaclassaction.com
davitaclassaction.net
davitaclassaction.org
davitaexposed.com
davitaexposed.net
davitaexposed.org
davitafacts.com
davitafacts.net
davitafacts.org
davitafastfacts.com
davitafastfacts.net
davitafastfacts.org
davitainvestigation.com
davitainvestigation.net
davitainvestigation.org
davitalawsuit.com
davitalawsuit.net
davitalawsuit.org
davitalawsuitcenter.com
davitalawsuitcenter.net
davitalawsuitcenter.org
davitaquitam.com
davitaquitam.net
davitaquitam.org
davitaresponds.com
davitaresponds.net
davitaresponds.org
davitasucks.com
davitasucks.net
davitasucks.org
davitateammembers.com
davitateammembers.net
davitateammembers.org
davitatruth.com
davitatruth.net
davitatruth.org
davitawastage.com
davitawastage.net
davitawastage.org
davitawastes.com
davitawastes.net
davitawastes.org
exposedavita.com
exposedavita.net
exposedavita.org
ihatedavita.com
ihatedavita.net
ihatedavita.org
insidedavita.com
insidedavita.net
insidedavita.org
kentthiry.net
kentthiry.org
kentthiryceo.com
kentthiryceo.net
kentthiryceo.org
kentthirylies.com
kentthirylies.net
kentthirylies.org
kentthirysucks.com
kentthirysucks.net
kentthirysucks.org
organizingdavita.com
organizingdavita.net
organizingdavita.org
stopdavita.com
stopdavita.net
stopdavita.org
suedavita.com
suedavita.net
suedavita.org
thedavitaway.com
thedavitaway.net
thedavitaway.org
thetruthaboutdavita.com
thetruthaboutdavita.net
thetruthaboutdavita.org
truthaboutdavita.com
truthaboutdavita.net
truthaboutdavita.org
wakeupdavita.com
wakeupdavita.net
wakeupdavita.org

(Photo of CEO Kent Thiry via Davita.com)

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