PopCap planning to launch casino-style social games on Lucky Gem Casino

Lucky Gem Casino

A little over over a week ago, I wrote about PopCap Games registering over two dozen new domain names of many of its existing games.  The names included the words: casino, slots, and poker, such as bookwormcasino.com and bookwormslots.com. 

Included in the bunch was luckygemcasino.com, which now appears to be the name of PopCap’s Online Casino game destination, based not only on the fact that PopCap has filed a trademark application with the USPTO as of September 20th, but on the name change that took place in the past week to its Facebook PopCap Casino Page.

Originally, the page was called PopCap Casino (pictured below from early Sept.), now it’s be renamed to Lucky Gem Casino (as shown above).

PopCap Casino

Earlier this week PopCap filed a trademark with the United States Patent and Trademark Office (serial no. 85427495).

Here’s a look at the filing.

PopCap Games, Inc.

Address:
PopCap Games, Inc.
2401 4th Avenue, Suite 300
Seattle, WA 98121
United States
Legal Entity Type: Corporation
State or Country of Incorporation: Washington

GOODS AND/OR SERVICES

International Class: 041
Class Status: Active
Entertainment services, namely, providing online interactive, computer, video or electronic games; providing interactive, computer, video or electronic games through computer networks or television or other telecommunications networks; providing websites featuring content and information in the field of games, interactive game content, computer game content, video game content or electronic game content; providing temporary use of non-downloadable interactive games, computer games, video games or electronic games; providing temporary use of non-downloadable social networking games and social networking-related software applications
Basis: 1(b)
First Use Date: (DATE NOT AVAILABLE)
First Use in Commerce Date: (DATE NOT AVAILABLE)

International Class: 042
Class Status: Active
Creating an online community for registered users to participate in electronic discussions, chat, give and receive feedback, form virtual communities, engage in social networking, and post, retrieve, share and display data, information, messages, images and other digital media; creating an online community for game players for the purpose of connecting players and enabling game-related activities and competitions
Basis: 1(b)
First Use Date: (DATE NOT AVAILABLE)
First Use in Commerce Date: (DATE NOT AVAILABLE)

[Update 1 on February 21, 2012: PopCap Games unveiled the slot-based social game experience Lucky Gem Casino.  You can read the full press release here.]

Discussion: GeekWire

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