Amazon registers the domain name KindleCompass.com [UPDATED]

Kindle Compass

For future projects or just as part of its intellectual property strategy to defend its various brands, Amazon registers new domain names all the time.

So, it’s anyones guess as to what’s behind each purchase.

On October 6, Amazon registered the domain name KindleCompass.com through MarkMonitor. 

The Kindle Fire doesn’t appear to come with a built-in digital compass like the iPad, so will the Kindle Compass be a digital compass add-on?

Here’s a look at the WHOIS information.

Registrant:
        Hostmaster, Amazon Legal Dept.
        Amazon Technologies, Inc.
        P.O. Box 8102
         Reno NV 89507
        US
        
    Domain Name: kindlecompass.com

        Registrar Name: Markmonitor.com
        Registrar Whois: whois.markmonitor.com

    Administrative Contact:
        Hostmaster, Amazon Legal Dept.
        Amazon Technologies, Inc.
        P.O. Box 8102
         Reno NV 89507
        US
         
    Technical Contact, Zone Contact:
        Hostmaster, Amazon Legal Dept.
        Amazon Technologies, Inc.
        P.O. Box 8102
         Reno NV 89507
        US

    Created on…………..: 2011-10-06.
    Expires on…………..: 2012-10-06.
    Record last updated on..: 2011-10-06.

Care to take a guess as to what the “Kindle Compass” is or will be?

[Updated January 5, 2012:. Turns out the Kindle Compass is a new publication by Amazon that has cause a bit of controversy.  According to All Things D, “Amazon has issued an apology tonight after upsetting Kindle owners, who learned this morning that they were selected to receive a publication they didn’t sign up for — and could be charged for in the future. The problems kicked off this morning when Amazon started sending emails to select Kindle owners, alerting them to a free trial of “The Kindle Compass.”]

Discussion:  Huffington Post

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