LivingSocial Room Service? Domain registrations hint at something new

LivingSocial Room Service

It’s no secret that LivingSocial aims to set itself apart from Groupon.

That said, it looks like the daily deals giant might be adding a new type of deal based on two new domain names it purchased this week through the registrar MarkMonitor:  LivingSocialRoomService.com and LSRoomService.com.

Both domains were bought on October 4.

LivingSocial already has Escapes, for affordable weekend getaways and vacations, so it’s always possible these purchases are nothing more than part of the company’s strategy to defend its brand.

Here’s a look at the Whois record for LivingSocialRoomService.com.

Registrant:
        Domain Administrator
        LivingSocial Inc
        829 7th St. Suite 301
         Washington DC 20001
        US

    Domain Name: livingsocialroomservice.com

        Registrar Name: Markmonitor.com
        Registrar Whois: whois.markmonitor.com
       
    Administrative Contact:
        Domain Administrator
        LivingSocial Inc
        829 7th St. Suite 301
         Washington DC 20001
        US
    Technical Contact, Zone Contact:
        Domain Administrator
        LivingSocial Inc
        829 7th St. Suite 301
         Washington DC 20001
        US

    Created on…………..: 2011-10-04.
    Expires on…………..: 2013-10-04.
    Record last updated on..: 2011-10-04.

    Domain servers in listed order:

    ns6.markmonitor.com
    ns7.markmonitor.com
    ns1.markmonitor.com
    ns5.markmonitor.com
    ns4.markmonitor.com
    ns3.markmonitor.com
    ns2.markmonitor.com

Update on November 15, 2011:  LivingSocial announced the test launch of new food ordering and delivery features as part of the LivingSocial Instant service called LivingSocial Room Service.

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