Why? Google registers GoogleGoro.com

Google Goro

Update 1 at 6:42am EST:  Google Goro appears to be a web application that uses the Google App Engine.  According to Google, there a number of URLs like, ‘https://wow.goro.appspot.com/worldwondersproject/cuenca/index.html, however when you try signing into Google Goro using Google Accounts an error page appears.  You might also notice the subdirectory in the URL contains ‘worldwondersproject’.  In late October I wrote about Google acquiring the domains Worldwondersproject.com.   At the time of this update, neither WorldWondersProject.com nor GoogleGoro.com resolve to a web page.  There are plenty of other goro.appspot addresses that include different subdomains and subdirectories.

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Google’s domain portfolio took a strange turn this week as the search engine giant registered GoogleGoro.com, GoogleGoro.net, and GoogleGoro.org.

Trying to figure out what Google plans to do with Goro (the name of which was used by the four-armed half-human, half-dragon sub-boss in the Mortal Kombat franchise) has proved to be difficult.

Google registered all three names on November 18th, through the internet brand protection company MarkMonitor.  However at the time of this story, none of the new domains resolve to a web page.

GoogleGoro may end up being nothing more than part of the company’s defensive domain strategy like Googlepoo.com, one of the company’s stranger names that it apparently has no plans for.  

It’s likely Google has plans for GoogleGoro as it took the .net and .org in addition to the .com. 

Here’s a look at the WHOIS record for GoogleGoro.com:

Registrant:
        DNS Admin
        Google Inc.
        1600 Amphitheatre Parkway 
         Mountain View CA 94043
        US

    Domain Name: googlegoro.com

        Registrar Name: Markmonitor.com
        Registrar Whois: whois.markmonitor.com
        Registrar Homepage: http://www.markmonitor.com

    Administrative Contact:
        DNS Admin
        Google Inc.
        1600 Amphitheatre Parkway 
         Mountain View CA 94043
        US

    Technical Contact, Zone Contact:
        DNS Admin
        Google Inc.
        1600 Amphitheatre Parkway 
         Mountain View CA 94043
        US

    Created on…………..: 2011-11-18.
    Expires on…………..: 2013-11-18.
    Record last updated on..: 2011-11-18.

Discussion: Search Engine Land

2 comments
mindlike1
mindlike1

It is an internal development extranet for internal developers and external vendors for building, testing, and deploying Google web site properties, all utilizing a Closure compiler.

Louise
Louise

Okay, this is a fun puzzle! Gomo refers to go mobile, what does goro refer to? Could it be go romance? Could it be, this is the matchmaking arm of its social?