Google apparently registers Googan domains, slang for lowlife webmaster


If you’re not familiar with the term Googan, according to Urban Dictionary, “Googan” can be used to describe a lowlife webmaster who “posts ads and web pages typically with no meaningful content, no regard for adwords copywriting, or consideration for other people, especially those who click on promising-looking links.”

Now it appears Google has plans to market Googan “the lowlife webmaster” in the very near future, according to several new domain registrations that include names like (WHOIS),,, and

All of the Googan names were privately registered through MarkMonitor, a company Google uses to help manage its domain portfolio. 

As is the case with domains privately registered using DNStination Inc, MarkMonitor’s privacy service, it’s safe to say the company behind the names is Google, since MarkMonitor is in the business of internet brand protection for over half the Fortune 100 companies.

Google registered the Googan names, as well as others, on December 29.

None of the domains resolve to a web site at the time of this story going online, and Google has offered no details on Googan as of yet.  But if I had to guess, I’d say Googan will be used in an online marketing campaign, similar to the company’s use of the domain 

Here’s a look at all the domains apparently registered by Google on December 29.  Also in the list are lighting domains like, which may have something to do with its Android-controlled light bulb, that goes on sale in early 2012.

Discussion: Marketing Land

(Image of Googleplex welcoming sign via Ardo191)