Googlighting.com: Is Google’s Android-controlled light bulb closer to market?

Google Lighting Science Group Android-Controlled LED Lightbulb

Last May, Google unveiled its Android-controlled LED light bulb at its I/O developer conference. 

The light bulb, which was developed with Lighting Science Group, connects to the Android operating system using a new wireless protocol.  Google originally said the light bulb would start selling before the end of the year, but with the New Year only a couple weeks away, it looks it may be a little bit longer before the light bulb shows up on store shelves.

As part of its marketing activities, it appears Google may launch a website on Googlighting.com, a domain name it apparently registered on December 16 (WHOIS).  Googlighting.net was also registered on the same day.

Both names were registered through the internet brand protection company MarkMonitor, which Google regularly uses to acquire domain names.  Currently, the owner of each domain is hidden behind MarkMonitor’s WHOIS privacy service ‘DNStinations’, but you can bet your money that Google is the registrant, considering MarkMonitor’s client list includes over half of the Fortune 100 companies.

As of today, Googlighting.com doesn’t resolve to a web page.

[Update 1 on February 21, 2012: Turns out Google wasn't behind the domain registrations, Microsoft was.  According to BGR, "Microsoft has launched an all-out assault on Google and its cloud-based Google Apps product."]

Discussion: Marketing Land

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