Slew of ‘Justice League Heroes’ domains registered by brand protection company

Justice League Heroes

In 2006, Warner Bros. Games released Justice League Heroes, a video game based on the DC Comics’ Justice League of America.

Fast forward five years later to November 30, 2011, and a slew of ‘Justice League Heroes’ domains have been newly registered like justiceleagueheroes.org and joinheroes.org

Though hidden behind WHOIS privacy, the names were registered through MarkMonitor, a company that helps more than half of Fortune 100 protect their brands online.  So, it’s safe to say Warner Bros. Entertainment Inc. is behind the secret registrations.

The list of names include:

dc-wecanbeheroes.org
dc-wecanbeheros.org
dcwecanbeheroes.org
dcwecanbeheros.org
joinheroes.org
joinheros.org
joinjusticeleague.org
joinjusticeleagueheroes.org
joinjusticeleagueheros.org
jointheheroes.org
jointheheros.org
jointhejusticeleague.org
joinwecanbeheroes.org
joinwecanbeheros.org
justiceleagueheroes.org
justiceleagueheros.org

Is Warner Bros. planning a remake of the video game or some other service or product?  Or are the domain purchases part of the company’s overall intellectual property strategy to prevent other people from using the names?

At the time of this story going online, Warner Bros. has not announced anything official.

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