Electronic Arts made an interesting domain purchase this week through CSC, a company that helps businesses protect their brands.
On January 4, EA registered the domain name QuicklimeGames.com (WHOIS).
It’s unknown why the company registered the name.
The web address currently does not resolve to a web page and EA has made no announcement regarding Quicklime Games. EA already has a large number of studios and development teams, but perhaps another studio awaits.
For those who do not know the meaning of the word Quicklime, it’s a chemical compound that is a key ingredient in making cement.
(Image of EA corporate headquarters in Redwood Shores, California via EA.com)