Panel denies Salesforce the name Forces.com in domain dispute

Force.com

After filing a complaint (Case No. 1416951) with the National Arbitration Forum last month against Internet Venture Holdings (IVH) over Forces.com, Salesforce.com has been denied the domain name.

Not surprisingly, the panel found that <forces.com> was not identical or confusingly similar to any mark in which Salesforce.com has rights.  As a result, the name was ordered to remain with its owner Internet Venture Holdings (IVH) and will not be transferred to Salesforce.com.

Because the panel concluded that the domain was not identical or confusingly similar, it didn’t bother establishing whether IVH had no rights or legitimate interests in respect of the domain name; or whether the domain had been registered and was being used in bad faith.

There was also no finding of reverse domain hijacking.

If Salesforce.com really wants a generic domain, they should pay the asking price, not bully smaller companies.

Full details of the panel’s decision can be read online here.

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