Top 10 Stories of 2011: #5 Salesforce revealed as $2.6MM social.com buyer

Marc Benioff

The biggest domain sale of 2011, with a price tag of $2.6 million, was social.com. 

The domain sold in June and was co-brokered by Marksmen’s Cyntia King and Moniker.com’s John Mauriello.

As to who purchased the domain name remained a mystery, that is until I broke the story that the buyer was none other than Salesforce.com, the enterprise software company that has paid millions of dollars for domains such as database.com and data.com.

Number five in the Top 10 stories of 2011 here on Fusible, with nearly two hundred tweets, was revealing Salesforce.com as the buyer of social.com in September.  

The story also exposed a flaw within Network Solutions’ password retrieval system, which has yet to be fixed.

Though some doubted whether Salesforce.com was the buyer after my story ran, Marc Benioff confirmed publicly at Salesforce.com’s Cloudforce New York in late November that he did buy social.com, saying “We don’t have a product for it yet – it’s just a placeholder.”

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