Zynga goes on domain buying spree for new Scramble with Friends app

Scramble with Friends

On Thursday, Zynga announced the launch of the mobile social game Scramble With Friends, saying, “Scramble with Friends is a fast-paced, fun-packed game that combines the brain bending experience of Zynga’s original Scramble.” 

On the same day the social gaming company announced the game on its blog, it also registered several domain names through the brand protection company MarkMonitor, like scramblewithfriends2.com and playscramblewithfriends.com.

Zynga doesn’t own scramble.com, and it’s hard to say whether the company officially owns ScramblewithFriends.com.  The web address, which was first registered back in January 2011 according to WHOIS records, points to a Go Daddy parked page.  The owner is currently hidden using Go Daddy’s privacy service Domains by Proxy. 

Here’s the full list of domains that were registered on January 5 through MarkMonitor.

playscramblewithfriends.com
scramblewithfriends2.com
scramblewithfriends3.com
scramblewithfriendsandroid.com
scramblewithfriendsapp.com
scramblewithfriendsfacebook.com
scramblewithfriendsgame.com
scramblewithfriendshd.com
scramblewithfriendsipad.com
scramblewithfriendsiphone.com
scramblewithfriendslive.com
scramblewithfriendsmobile.com
scramblewithfriendsplus.com
wwwscramblewithfriends.com

Scramble with Friends is available for download on the App Store for iPhone and iPod touch and will be coming soon for Android.

1 comments
@Domains
@Domains

The cost of all these defensive registrations really must add up.  Do they really NEED all those domains??