What is “LucasArts Play”? Domains registered via brand protection company

LucasArts Play

UPDATE: Superannuation suspects “LucasArts Play” may be a casual games effort or cross-game online platform, as recent Lucas job listings have mentioned both.

ORIGINAL STORY: LucasArts grabbed the attention of many at E3 2012 with the announcement of Star Wars 1313.   There was speculation early about Star Wars 1313 after domain name registrations were spotted in early May through the brand protection agency Corporation Service Company.

Now, LucasArts appears to be up to something, though at the moment it’s unknown what the company could be developing.

On June 28, 2012, LucasArts apparently registered the domain names LucasArtsplay.com (Whois), LucasArtsplay.net (Whois) and LucasArtsplay.org (Whois).

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All three names were registered through Corporation Service Company.

However, unlike the Star Wars 1313 domains, the “LucasArts Play” names have been privately registered, indicating that the company wants to keep “LucasArts Play” quiet for now.

At the time of this story, the domains resolve to a blank web page.

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