Microsoft registers, domain names

Halo Exchange

If domain names are any indication of Microsoft’s plans for its biggest Xbox franchise, the company may be opening some type of new store with the launch of Halo 4.

On October 17, Microsoft registered the names (Whois), (Whois), (Whois), (Whois), (Whois), and (Whois) through the brand protection company MarkMonitor.

While it could be nothing more than Microsoft protecting its Halo brand, the registration of both the dotcom and dotnet may signal bigger plans.

In the U.S. military, the term “Base Exchange” is a common name for a type of retail store, originally akin to trading posts.

At the time of this story being published, the domain names redirect visitors to Bing.

Peter Kelly
Peter Kelly

I don`t think that it is just protecting the Halo name, but I think that these are plans for something bigger. Much bigger.


Should that be "UNSCExchange"?