Riot Games continues scooping up domains, this time “eSports” names

LoL eSports

Riot Games looks to be expanding its online presence.  This week already the game studio registered the name ChampionshipSeriesLeague.com, but that’s not all.    Riot has bought up even more domains, this time names centered around “league” and “esports”, like LeagueeSports.com (WHOIS) and LoLeSport.com (WHOIS).

So, why are the makers of the “most played video game in the world” with the largest prize pool in eSports history registering these names?

Although it’s only speculation, I think we might see a web site and a level of professional programming from Riot Games, that you see with the likes of “ESPN”.

It’s not too far fetched an idea.  With Major League Gaming taking off, why not?

While the company may have nothing in store beyond protecting its IP, with a record 2012 and Season Three just beginning, I think many would agree that 2013 is shaping up to be the biggest year for League of Legends and eSports.

In its newest batch of registrations through the brand protection MarkMonitor, Riot picked up: league-esports.com (WHOIS), leagueesports.com (WHOIS), lol-esports.com (WHOIS), and lolesport.com (WHOIS).

It is just speculation at this stage though, as none of the newest registrations resolve to a web site.

Talking about this story: GameZone

(Image of 2012 Riot Rumble via RiotGames.com)

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