It looks like Sony may be launching a new advertising campaign for the PS4 as the November 2013 launch date of its next-generation console fast approaches.
Two new domain registrations hint at something in the pipeline.
Both names were registered earlier this week and currently show a parked web page at Network Solutions.
Expect to see a website on the new domain registrations in the coming days.
UPDATE 2 October 22, 2013: Sony has officially launched the Greatness Exchange. PlayStation LifeStyle reports, “you can use your hard-earned Gold trophies to enter into a random drawing for each of the available items from the ‘Perfect Day’ commercial on the website, with a new item going up each and every weekday.”
UPDATE 1 October 17, 2013: It looks like Sony is moving one step closer to launching its mystery website “Greatness Exchange”. In the last 24 hours, the domain moved to Sony’s scea.com name server. When you go to greatnessexchange.com, you are redirected to playstation.greatnessexchange.com.
Talking about this story: PlayStation LifeStyle