Categories
Disputes National Arbitration Forum News Technology

Google takes control of the domain GooglePlay.com [UPDATED]

GooglePlay.com

Back in early March, Google filed a complaint (Case No. 1432449) over the domain name GooglePlay.com with the National Arbitration Forum.

The complaint came shortly after the launch of its new entertainment hub Google Play.

Despite a ruling not yet being published, part of the Whois information for the name was updated this week and now reflects Google Inc. as the registrant.

Google registered several googleplay domain names in late February through the brand protection company MarkMonitor, but wasn’t able to get its hands on GooglePlay.com at the time since it was already registered.

At the time of this story, GooglePlay.com still doesn’t direct users to the official Google Play website.

Because a decision hasn’t been posted online, it’s unknown whether the owner decided to give up the name or the name was ordered transferred by a panel.  If a decision is posted, it’ll likely be available here.

[Update 1 on May 18, 2012:. The Whois record has now been fully updated and reflects Google as the owner, however the domain still doesn’t resolve to the Google Play website.]

Talking about this story: Android Police, 9to5Google and Marketing Land

Categories
Disputes National Arbitration Forum News Trademarks Video Games

Google files a complaint over the GooglePlay.com domain name

Google Play

Google introduced Google Play earlier this week and one of the key missing pieces for the online launch was the domain name GooglePlay.com.  That’s because the name has been owned by someone else and not the search engine giant for years.

But Google isn’t wasting any time trying to get the domain name to go with its new entertainment hub.  A complaint (Case No. 1432449) has now officially been filed with the National Arbitration Forum.

Google submitted a trademark application (Serial Number: 85560994) with the United States Patent and Trademark Office on March 5, 2012, one day before officially announcing the launch of Google Play on its official blog.

The goods and services in the trademark filing cover:

computer software for transmission and display of digital content, audio works, visual works, audiovisual works, electronic publications, books, movies, and music; computer software for browsing and accessing digital content, computer software, computer games, audio works, visual works, audiovisual works, electronic publications, books, movies, and music

online retail store services featuring digital content, computer software programs, computer games, audio works, visual works, audiovisual works, electronic publications, books, movies, and music

providing temporary use of non-downloadable computer software for browsing and accessing digital content, computer software programs, audio works, visual works, audiovisual works, electronic publications, books, movies, and movies; providing temporary use of non-downloadable computer software for transmission and display of digital content, audio works, visual works, audiovisual works, electronic publications, books, movies, and music

Today, GooglePlay.com is owned by a resident of Japan according to Whois records.  The site displays third party ads in Japanese.

Google uses play.google.com as its online destination and is most certainly bleeding traffic to GooglePlay.com.

In order for the name to be transferred to Google, the National Arbitration Forum Panel will determine if the disputed domain meets the following three elements required under the ICANN policy:

(1) the domain name is identical or confusingly similar to a trademark in which the complainant has rights
(2) the owner has no rights or legitimate interests in respect of the domain name and;
(3) the domain name has been registered and is being used in bad faith. 

As I reported at the beginning of the month, Google registered a slew of googleplay domain names in late February through the brand protection company MarkMonitor, but missing in the list was googleplay.com.

Discussion: The Next Web, Techmeme, Electronista, NU.nl, Marketing Land, WebProNews and Softpedia