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Will Zynga release “Farmville Express”? Company registers farmvilleexpress.com, expressfarmville.com domain names

Farmville Express

Social gaming giant Zynga has registered the domain names farmvilleexpress.com and expressfarmville.com through MarkMonitor, its registrar of choice.  Both domains were registered earlier this week on April 20 following a story that appeared on Farmville Freak that discussed a survey sent out by Zynga from Facebook asking users about mobile farming.

Games.com followed up the story also hinting that the gaming giant had a new, lighter version of FarmVille mobile in the works.

What are the possibilities for the domain names?

Last May, Zynga announced a partnership with American Express  that now allows American Express customers to use their Membership Rewards points to redeem Zynga’s virtual goods and game cards.  Though the website is not that easy to find, the Membership Rewards Program from American Express extends beyond Farmville and includes virtual goods from other Zynga games like YoVille, Frontierville, Cityville, and others.  

So it’s definitely looking promising that a new, lighter version of Farmville called “Farmville Express” will be released.    

At the time of this story, farmvilleexpress.com is parked at GoDaddy (where the name now resides under a zynga.com e-mail address), while the web address expressfarmville.com currently doesn’t resolve. 

Domain Name: farmvillexpress.com

        Registrar Name: Markmonitor.com
        Registrar Whois: whois.markmonitor.com
        Registrar Homepage: http://www.markmonitor.com/

    Administrative Contact:
        Domain Administrator
        DNStination Inc.
        303 Second Street Suite 800N
         San Francisco CA 94107
        US
         +1.4155319335 Fax: +1.4155319335

    Technical Contact, Zone Contact:
        Domain Administrator
        DNStination Inc.
        303 Second Street Suite 800N
         San Francisco CA 94107
        US
         +1.4155319335 Fax: +1.4155319335

    Created on…………..: 2011-04-20.
    Expires on…………..: 2012-04-20.
    Record last updated on..: 2011-04-20.

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