The domain name is 18 characters long, cost around $10, and was created on April 8, 2011, but it’s still good enough for The San Diego Union-Tribune.
Greatestdailydeals.com was one of many domain names hand-registered this week by The San Diego Union-Tribune, which launched its Daily Deal website last April on the URL: dailydeal.signonsandiego.com. Surprisingly, among the list of newly created domain names, are hyphenated names like greatest-daily-deals.com and top-daily-deals.com.
The domain purchases follow the Union-Tribune’s acquisition of the lifestyle website DiscoverSD.com.
And while some companies are shutting down their group buying ventures in face of fierce competition from GroupOn and Living Social, the Union-Tribune is growing.
According to the Sign On San Diego article about the purchase of DiscoverSD.com, “The deal will allow the Union-Tribune to expand its popular “Daily Deal” program, which is expected to generate $10 million this year in new revenue. The U-T’s “Daily Deal” offers discounts of 50 percent to 90 percent off prices at local restaurants, spas, golf courses and other businesses. The Union-Tribune keeps a share of the sales.”
Oddly enough, Union-Tribune didn’t register other domain names like greatestdailydeal.com – which is available at the time of this story. BuyDomains currently owns the domain greatdailydeals.com and has it priced to sell for $2,088.
I often write about “group buying” and “domain names”. Despite sales not being astronomical, a domain like dailybargains.com which sold for $10,500 in 2010 – seems like a “deal”.