Zynga uses a defensive buying strategy for Mafia Wars 2 domain names

Mafia Wars 2

As Zynga announced Mafia Wars 2, it went on a buying spree of Mafia Wars 2 domain names, registering over 75 web addresses on September 20, through the registrar MarkMonitor.

The domains range from MafiaWars2Android.com to MafiaWars2iPad.com, and MafiaWars2sucks.com to BoneyardTokens.com.

Because of the sheer number of names registered, I have listed them separately here.

In early September, Zynga went on a similar buying spree for Kingdoms and Quests domains.

Zynga does own MafiaWars2.com, which is official web site of the sequel to Mafia Wars.  Like many of its domain names, it’s registered at MarkMonitor, a brand protection company regularly used by many large companies.

Discussion: Inside Social Games and TechCrunch