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Slots.net redirects to Slots.com, Did Calvin Ayre’s Bodog Brand buy it?

Slots.net

2010 was an expensive year for Calvin Ayre when it came to buying domain names.

In June 2010, Calvin Ayre’s Bodog Brand purchased the domain name slots.com for a reported $5.5 million, which grabbed headlines for weeks.  A month later in July, Bodog Brand acquired the Canadian top level country code domain, slots.ca, for $206,906 at Moniker.

It now looks like Calvin Ayre has continued his buying spree for more “slots” domains. 

If you hadn’t noticed, the web address slots.net now re-directs to the slots.com website.  Re-directing the name, was the same technique used for the slots.ca domain after its purchase. 

It’s not confirmed yet whether Bodog Brand was the actual buyer of slots.net, but if I were a gambling man, I’d put my money on Calvin Ayre as the new owner.  At the time of this story, the sale has gone unreported. 

If a deal was cut, one can only guess that the price may have been in the seven figures.  Last year, Poker.org sold for $1,000,000.

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Slots.com buyer Calvin Ayre: Not for nothing do people say ‘content is king’

Bodog Girl

On CalvinAyre.com today Billionaire Calvin Ayre wrote an article about the Adweek Media and Harris Interactive survey that indicates: “almost two-thirds (63%) of Americans claim to ignore internet advertising”.   Calvin Ayre’s article centers around the same survey that Robin Wauters discussed over at TechCrunch earlier this month.

While Robin discussed the results of the survey, little insight into how companies trying to build their brand should go about it online was offered.

However, Calvin Ayre did.

The data in this survey highlights the folly of any company attempting to build brand value predominantly via online advertising. Seriously, the only people getting rich off this arrangement are the companies who get paid to host the ads. Not for nothing do people say ‘content is king’. The branded content I’ve created over the years for the Bodog Brand and its associated entertainment properties – BodogFight, BodogMusic, Calvin Ayre WildCard Poker — not only made a significantly greater impression on viewers than a plain old banner or pop-up ad, it continues to resonate years after its initial release, and will continue to do so for however long digital media exists.

Calvin Ayre knows a thing or two about building an online brand.  As the public face of Bodog, he launched the company with little more than  $10,000 in 1994.  He is now a billionaire.