Search Engine Land’s Matt McGee reported earlier this month that Google had registered a number of Labs, Screenwise and Adwords domains.
Among the list of fourteen names were domains like GoogleWebLab.com, ChromeWebLab.com, and ScreenwiseMedia.com.
Now Google has registered more variations of GoogleWeb, ChromeWeb and Screenwise.
On February 23, Google picked up ChromeWebDev.com, ChromeWebWorks.com, GoogleWebDev.com, GoogleWebWorks.com, and ScreenwiseSelect.com.
It also appears Google privately registered ScreenwiseSelectPanel.com (Whois) and ScreenwiseTrendsPanel.com (Whois) through the internet brand protection company MarkMonitor.
The Screenwise domains supplement Google’s Screenwise (screenwisepanel.com), a panel of a few thousand people who are paid to gather data. As noted by Search Engine Land, the domains hint that Google is serious about becoming a consumer data gatherer and source.
While the purpose of obtaining the Screenwise domains is pretty obvious, less is known about the GoogleWeb and ChromeWeb names.
At the time of this story, none of the new domains resolve to a web page.
Discussion: Marketing Land