While I had nothing more to work on than new domain registrations, an anonymous reader sent me a tip that a Facebook page was online, further solidifying my belief that a game was in the works and near launch day.
Shortly after my story ran, accompanied by screen shots and a web address, the page was taken offline.
Zynga, even with all the proof, made no announcement despite Games.com, AllFacebook, and other sites covering my story, so there was still some lingering doubt about the game.
Though Zynga does not officially comment on speculation or rumor, this week it has officially gone on record indirectly, by filing a trademark application (Serial Number: 85487695) for “Forestville” with the United States Patent and Trademark Office.
Here’s a look at the trademark filing.
Expect to see a press release from the social gaming giant on “Forestville” soon.
Today, an anonymous reader has tipped me to the fact there is a Facebook page that has been online almost a week, which offers more clues about the game.
The page appears to be legit.
A description of the game published on Facebook reads: “Help Daisy the fox and her furry friends build a fabulous forest habitat! Establish farms and fishing spots for food, decorate with natural wonders, and expand your forest to unlock new species. Play ForestVille from Zynga and create the forest of your dreams!”
While there is no game yet available to download and play, there is a photo album that includes pictures of Daisy the fox.
A message on the Wall reads: “Watch your own forest habitat come to life in ForestVille by Zynga! It’s coming soon to your iOS mobile device!”
[Updated on Dec. 6 at 12:40pm EST: It appears the URL no longer resolves to a web page, even if you are signed in to Facebook. I did take a screenshot of the page before it was taken down.]
All of the names were registered through the internet brand protection company MarkMonitor that Zynga regularly uses to acquire domain names.
And as I usually point out, though each domain registration is hidden behind MarkMonitor’s WHOIS privacy service ‘DNStinations’, MarkMonitor is in the business of helping Fortune 100 companies protect their brands online. Zynga’s own Zynga.com is registered with MarkMonitor, as are hundreds of its other domains.
So, there’s no doubt whatsoever that Zynga is behind these names.
Interestingly enough, Zynga doesn’t own the prime internet real estate: Forestville.com. The domain is currently home to the Forestville Central School District website out of New York. But that hasn’t stopped Zynga from registering typos of Forestville.com like wwwforestville.com (minus a ‘.’) or forestvile.com (minus an ‘l’).
Zynga did manage to get several country domains like Forestville.de, Forestville.jp and Forestville.co.uk. A message on the home page of Forestville.de reads, “This domain is registered and protected by MarkMonitor”.
Below is a list of many of the names registered earlier this week.
At the time of this story going online today at 5am EST, Zynga has not made any announcement about the game. So Forestville becoming a full-fledged game is just speculation until more news emerges from Zynga.
I’ve reached out to the Forestville.com webmaster to see whether they had been contacted about the domain and will update this story if I hear back.
Here’s a look at the WHOIS record for ForestvilleZynga.com.
[Update 3 on Dec. 14, 2011: Zynga finally announced the game on it’s blog.]
[Update 2 on Dec. 9, 2011: Zynga filed a trademark application (Serial Number: 85487695) for “Forestville” with the United States Patent and Trademark Office.]
[Update 1 on Dec. 5, 2011 at 4:10pm EST:It’s official. There is a Facebook page for Forestville. The game is headed to iOS, but hasn’t launched as of yet.]
In 2006, Warner Bros. Games released Justice League Heroes, a video game based on the DC Comics’ Justice League of America.
Fast forward five years later to November 30, 2011, and a slew of ‘Justice League Heroes’ domains have been newly registered like justiceleagueheroes.org and joinheroes.org.
Though hidden behind WHOIS privacy, the names were registered through MarkMonitor, a company that helps more than half of Fortune 100 protect their brands online. So, it’s safe to say Warner Bros. Entertainment Inc. is behind the secret registrations.
Is Warner Bros. planning a remake of the video game or some other service or product? Or are the domain purchases part of the company’s overall intellectual property strategy to prevent other people from using the names?
At the time of this story going online, Warner Bros. has not announced anything official.
It’s only speculation, but according to several new domain registrations made through the internet brand protection company MarkMonitor, it appears a new Pinocchio film could be in the works.
Currently, none of the domain names resolve to a web page.
While the company behind the names is not officially known, MarkMonitor is well-known for providing brand protection services to more than half the Fortune 100 companies in the world. And considering Disney Enterprises, Inc. owns several “Pinocchio” trademarks, it’s nearly certain that Disney is the registrant.
Though nothing has been officially announced by Disney, the new domain registrations hint at a new movie in the making.
At the same time the Pinocchio domains were registered, another batch of names were privately registered with MarkMonitor, alluding to another film called “The Gold Mist”. Here’s a look at those domain registrations:
