The web address sundevils.com won’t be such a shock to visitors soon enough.
The Arizona Board of Regents, on behalf of Arizona State University has won a dispute for the domain name after filing a complaint (case no. 1393853) with the National Arbitration Forum (“NAF”) in late June. The decision was published online today.
The URL sundevils.com, in case you happen to type it into a browser (WARNING: Still NSFW), re-directs visitors to the home page of “Diablo Sun Devils”, a naturist club that displays adult content.
According to the case details, the owner of the domain failed to respond to the complaint.
The panelist, Honorable Paul A. Dorf (Ret.), ordered the domain be transferred after finding that the domain was identical and/or confusingly similar to the Sun Devils trademark, the use of a disputed domain name to display or link to adult-oriented material was further evidence of a lack of rights and legitimate interests in the domain name, and that redirecting to adult-oriented content demonstrated bad faith.
You can read all the gory details of the decision here.
(Photo of Sparky via Arizona State University)