Earlier this week, Zynga bought up nearly 50 new domain names for its newly revealed ‘Mafia Wars Shakedown‘ game for iOS devices.
While the game will first release on iOS devices such as the iPhone and iPad, it appears Zynga has plans to make it available for Android users as well, as the registrations include names such as MafiaWarsShakedownAndroid.com and ShakedownAndroid.com.
As Games.com reported on Thursday: “News of the game appeared when it replaced the Facebook page for Mafia Wars: Atlantic City, which was shuttered earlier this month in preparation for a “a much more exciting destination”.
The list of names registered through the brand protection company MarkMonitor, includes many defensive registrations, but what’s missing from the list is: MafiaWarsShakedown.com. The domain name was registered in August 2011 at Moniker and is currently marked private. The web page for mafiawarsshakedown.com points to a Sedo parked page that displays third-party ads.
While it’s unknown whether Zynga officially owns mafiawarsshakedown.com, it’s entirely possible the company is waiting to re-direct the name to its Facebook page once it officially launches. Also, purchasing the name at Moniker instead of MarkMonitor, may have been its approach to throwing sleuths off its trail.
Here’s the full list of domain names registered at MarkMonitor. WARNING: A couple of the registrations include profanity.
Discussion: Inside Social Games