Facebook to launch Publishing Garage to help brands create better connections

Facebook Publishing Garage

It may not be official just yet, but all signs point to Facebook launching Facebook Publishing Garage, “a program geared at building world-class social publishing systems that enable brands to create the most meaningful connections with their connections and their friends through News Feed stories.”

Not only did Facebook register several domain names yesterday related to “Publishing Garage”, like PublishingGarage.com (WHOIS) and FacebookPublishingGarage.com (WHOIS), but a quick internet search for “Facebook Publishing Garage” brings up the website of Addie Marino, a Creative Strategist at Facebook in New York City, whose logo design work includes this new program.

One of Marino’s pages showcases the logo design work and provides more information about the program:

Facebook Publishing Garage.
Logo Design Exploration. 2012.

Challenge. Design an identity for the newly launched Facebook Publishing Garage — a program geared at building world-class social publishing systems that enable brands to create the most meaningful connections with their connections and their friends through News Feed stories.

Solution. Products are built in factories, warehouses, and garages across the world. This logo embodies the roll-up-your-sleeves kind of work that is “built” and “shipped” during the intensive three-day publishing workshop. The graph nodes and hexagon and pay homage to existing elements used throughout Facebook’s visual system. The result, is a play on familiar tools — a wrench and socket — used to build.

Results. More stories shared.

Here’s a screen shot of the web page:

Addie Marino

In addition to PublishingGarage.com and FacebookPublishingGarage.com on December 19, 2012, the social networking company also registered the following names:

http://whois.domaintools.com/facebookpublishinggarage.net
http://whois.domaintools.com/facebookpublishinggarage.org
http://whois.domaintools.com/facebookpublishinggarage.co.uk
http://whois.domaintools.com/publishinggarage.net
http://whois.domaintools.com/publishinggarage.org
http://whois.domaintools.com/publishinggarage.co.uku

No trademark application has popped up on the United States Patent and Trademark Office just yet, and none of the domain names currently resolve to a web site.

As of the time of this writing, Facebook has not officially announced the program, but considering all the internet hints, it looks like the news will be coming very soon.

Talking about this story: The Next Web, TechCrunch, InsideFacebook and AllFacebook

(Image of Facebook Publishing Garage logo via Addie Marino)

2 comments
Peter Kelly
Peter Kelly

“a program geared at building world-class social publishing systems that enable brands to create the most meaningful connections with their connections and their friends through News Feed stories.”  This is the thing I really missed on Facebook. I just hope this won't be only some hoax, but Facebook would really develop such a great feature.

Chris Thornett
Chris Thornett

Nice work! Facebook certainly needs a better way for brands to connect with followers as the current fan page system is very weak.