Disputes News WIPO

Toys “R” Us, which acquired the internet domain in 2009, files dispute for nearly two dozen domain names

Geoffrey the Giraffe

Geoffrey, LLC, the company that owns and operates Toys”R”Us has filed a domain dispute over nearly two dozen domain names with WIPO, the World Intellectual Property Organization. 

The disputed domains, which use the “R” Us mark at the end of the web address, cover a wide variety of products and services ranging from insurance, to attorneys, even to tattoos.  

Geoffrey LLC has won disputes in the past over domain names that clearly involved cybersquatting.  Names such as:,,, and  However, the company hasn’t been so lucky when the domain names being disputed, weren’t outright abusive registrations. 

In 2006, the company lost a dispute at WIPO over and, after the panel found that the dispute was more appropriate for the courts rather than UDRP, which it stated is intended for the narrow class of cases involving cybersquatters.

The domain names named in the latest dispute include:

Toys “R” Us and domain names

Toys “R” Us made internet headlines when it purchased the domain name for $5.1 Million at auction in 2009, beating out National A-1 in a competitive auction that went back and forth for hours, according to TechCrunch.

The purchase of, secured the domain name a spot in the top 10 domain sales of all time according to, which keeps track of the Top 500 sales in history.

Today, is a separate website from the Toys “R” Us site and is used to post a wide range of unadvertised and exclusive deals, not found anywhere on the Toys “R” Us network of internet properties.

According to news sources, Toys “R” Us is planning to go public sometime later this year.