Is a category defining name like ‘Microblogging’ so much better than a catchy name like Twitter?

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Perhaps the most well known of all microblogging services is Twitter.

If you ask someone, “What is Twitter?”, they know what it is.  But if you ask someone if they know about “microblogging”, you might get a puzzled look in response.

Yesterday, Sedo broker Ryan Colby announced on his Twitter page that the domain name is up for sale.

In October 2010, the domain name went up  for auction.  The reserve range for was $100,000+, but even with sites like Groupon enjoying a massive amount of success, the domain failed to sell.  Meanwhile, new startups in the group buying space started using catchy names like Scoopon and Mobba.

As I wrote in late November, it seemed that while certainly describes its industry, the phrase “group buying” is not something you would expect consumers to search on when seeking out bargains and deals online.

And even with group buying one of the hottest sectors, with Groupon being valued by some at $20 billion, the domain name remains unsold.

Other domain bloggers like Morgan Linton have asked the question: With names like,,, – are the rules of branding changing?

Readers: Does have a chance at selling in the six figure range?