Google quietly launches Women Entrepreneurs on the Web initiative

Google employee Pooja Srinivas appears to be one of the people behind Google’s latest web initiative called “Women Entrepreneurs on the Web” (or WeOW, for short).

Srinivas, a resident of India, registered several domains earlier this month like Womenentrepreneursontheweb.com (Whois), which transferred to Google’s ownership this past week and a website is already up and running.

What is the Women Entrepreneurs on the Web initiative?

Well, according to the site, “Women Entrepreneurs on the Web is an initiative aimed at helping women-owned businesses grow their online presence. This initiative is currently being piloted in India.”

Any women-owned business is eligible for the program, as long as one of the founders is a woman and as part of the program, the people involved will learn to use various web-based technologies in their day to day business.

Google has been launching a number of initiatives online in the past year aimed at getting more people online, like the Google-led program “Get Your Business Online” dedicated to helping local businesses in various U.S. states.

Discussion: @DashBurst