On the same day Atari announced it strengthened its senior management team as the company shifts its focus to casual gaming, the gaming company filed a trademark for a yet-to-be-announced game called “Atari Smash”.
The trademark application (Serial Number 85399951) was filed with the United States Patent and Trademark Office on August 17, 2011.
Here’s a look at the filing:
Word Mark ATARI SMASH
Goods and Services IC 009. US 021 023 026 036 038. G & S: Electronic, video and multimedia game software for use on personal computers and electronic game playing machines; recorded computer game software programs; game software for computers, downloadable video game software
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Filing Date August 17, 2011
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Atari Interactive, Inc. CORPORATION DELAWARE 417 Fifth Avenue New York NEW YORK 10016
Attorney of Record Kristen J. Keller