living social Archives – We're Fusible

It’s no secret that LivingSocial aims to set itself apart from Groupon.

That said, it looks like the daily deals giant might be adding a new type of deal based on two new domain names it purchased this week through the registrar MarkMonitor: LivingSocialRoomService.com and LSRoomService.com.

Both domains were bought on October 4.

LivingSocial already has Escapes, for affordable weekend getaways and vacations, so it’s always possible these purchases are nothing more than part of the company’s strategy to defend its brand.

Here’s a look at the Whois record for LivingSocialRoomService.com.

Registrant:
        Domain Administrator
        LivingSocial Inc
        829 7th St. Suite 301
         Washington DC 20001
        US

Domain Name: livingsocialroomservice.com

        Registrar Name: Markmonitor.com
        Registrar Whois: whois.markmonitor.com

    Administrative Contact:
        Domain Administrator
        LivingSocial Inc
        829 7th St. Suite 301
         Washington DC 20001
        US
    Technical Contact, Zone Contact:
        Domain Administrator
        LivingSocial Inc
        829 7th St. Suite 301
         Washington DC 20001
        US

    Created on…………..: 2011-10-04.
    Expires on…………..: 2013-10-04.
    Record last updated on..: 2011-10-04.

Domain servers in listed order:

    ns6.markmonitor.com
    ns7.markmonitor.com
    ns1.markmonitor.com
    ns5.markmonitor.com
    ns4.markmonitor.com
    ns3.markmonitor.com
    ns2.markmonitor.com

Update on November 15, 2011: LivingSocial announced the test launch of new food ordering and delivery features as part of the LivingSocial Instant service called LivingSocial Room Service.

Living Social registers dozens of typo and anti-company domain names like livingsocialblows.com

As reported by a number of news sites and blogs, the daily deals service Living Social has raised $400 million in a new round of funding, raising the company’s value to a staggering $3 billion.

As the company continues to grow, so to does its ever-growing list of domain names, many of which are focused on typos of its livingsocial.com web address, as well anti-company names.

This week, the list of anti-company domain names registered by Living Social in an effort to protect its online reputation include:

http://whois.domaintools.com/fucklivingsocial.com
http://whois.domaintools.com/livingsocialblows.com

While Living Social has been able to get many anti-company domains, one common variation ending with the word “sucks” (livingsocialsucks.com) is owned by CityDeals.com, another group buying site that registered the domain back in September 2010 according to Whois records.

Living Social registers web addresses regularly, not all of which are typos of anti-company domains. Among the list of domain names, include livingsocialflashdeals.com and livingsocialdailycoupons.com.

This week the company targeted more typos.

Created on…………..: 2011-04-04.
Expires on…………..: 2012-04-03.
Record last updated on..: 2011-04-04.

http://whois.domaintools.com/livingsocicl.com
http://whois.domaintools.com/livingsocinal.com
http://whois.domaintools.com/livingsocinl.com
http://whois.domaintools.com/livingsoclal.com
http://whois.domaintools.com/livingsociail.com

Groupon, a major competitor of Living Social, doesn’t appear to have been as lucky with getting anti-company domain names. Names like f***groupon.com, grouponsucks.com, and grouponblows.com appear to have been registered by individuals instead of the company itself.