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ModernWarfare3.com, site taken down; domain not owned by Activision

Modern Warfare 3 reveal trailer

The website had reached over 7,000 Facebook Likes in the weeks following the announcement of Modern Warfare 3 and looked confusingly similar to Activision’s official MW3 site.  And the site even added new features in the past couple weeks including a newsletter for announcements, videos, pre-order links, and a forum that was slated to launch.

But now the site ModernWarfare3.com (which is currently not owned by Activision), returns a “404” not found page on the web — a move that may have been prompted by Activision’s lawyers after witnessing the site’s growth and similar look to its own official site, which can be found at callofduty.com/mw3.

Although it’s difficult to tell whether the site is just down for something as simple as maintenance, this is the first time since Activision’s newest title was leaked that ModernWarfare3.com has been offline for a significant time period.  In this case, days not hours. 

Activision and ModernWarfare3.com

The big question is whether Activision is even trying to acquire the domain.

The company doesn’t have a strong trackrecord of buying domain names on the aftermarket, at least publicly.  Nor has the company ever filed and won a formal domain dispute, according to a quick query at UDRPSearch.com. 

As an example of Activision’s poor track record with domains, last year the company registered several names for possible future game titles including: callofdutyfuturewarfare.com, callofdutyfuturewarfare2.com, callofdutyfuturewarfare3.com, and a number of variations including codfuturewarefare.com, codfuturewarfare2.com, and codfuturewarfare3.com.  The company also registered secretwarfare2.com, secretwarfare3.com, spacewarfare2.com and spacewarfare3.com.  But what you might notice about the list is not what the company purchased, but more so what the company didn’t — generic domains like futurewarfare.com or spacewarfare.com.

Regardless of the company’s history with domains, this time though when it comes to a domain it doesn’t own, the company may finally be honing in.

Considering Modern Warfare 3 is set to be one of the company’s biggest launches to date in November 2011 and will coincide with the launch of its own online social network called: Call of Duty Elite, the registrant information could be changing soon, just like Halo4.com did yesterday – as reported here on Fusible and covered by Gawker Media’s Kotaku.

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News Video Games

ModernWarfare3.com: Cashing in on the buzz of top-selling videogame franchise

Call of Duty Modern Warfare 3 concept art Sandman

Some companies just don’t get it when it comes to domain names.

Back in January I wrote about Activision missing out on Modern Warfare domain names.  Though the company does own ModernWarfare2.com, the company doesn’t own ModernWarfare.com and it missed out on a slew of other domain names early on. 

Not owning the exact match domain names hasn’t hurt sales, but it has certainly helped a few fans and domain owners cash in one way or another on the popularity of the first-person shooter game.   

Call of Duty Modern Warfare 3 Buzz

This week information and dates were leaked on Call of Duty: Modern Warfare 3 to online gaming magazine, Kotaku.  Now, everyone is talking about Modern Warfare 3.  Though the buzz has been going on for several months, one might think Activision would buy the matching web address now that the cat is out of the bag.  Not likely.  

Even threats of killing a clown can’t change Activision’s mind as seen with ModernWarfare4.com – a controversy that made headlines

It doesn’t appear Activision has bothered registering any related domain names recently.  Besides, most have already been taken by other people- modernwarfarethree.com, codmodernwarfare3.com, callofdutymodernwarfare3.com and more, making it unlikely the company could find an easy-to-remember domain name specifically for Modern Warfare 3.

Then there’s callofdutymodernwarfare.com… 

The domain name is currently in a RedemptionPeriod status, meaning, the domain name expired, and the registry is waiting for 30 days as a precautionary measure before releasing it. 

But that doesn’t necessarily mean Activision will land the name.  You can bet hardcore Call of Duty fans are already eyeing it.  Since the beginning of May, several Modern Warfare domain names have been registered by individuals and organizations.  Here’s a sample: Call-of-Duty-Modern-Warfare-3.com, ModernWarfare3Fan.com, Modern-Warfare3.org, PlayModernWarfare3.com, NextModernWarfare.com, FreeCallofDutyModernWarfare3.com and ModernWarfarethree.com.