rebranding Archives – We're Fusible

The rebranding of Little Devil Media into Fusible.com is complete. There was no major updates to the old Little Devil Media design, except the logo, web address, and name.

Now we can have a stronger focus on our domain brand long-term.

Because Little Devil Media isn’t the best brand to use to launch new ventures like Tweetups.com, we used Fusible.com – a name we acquired a couple years ago. Throughout our network of sites we still have more changes to make, but we worked overnight to complete the rebranding effort.

Our twitter account was also rebranded to @FusibleNetwork. The domain FusibleNetwork.com re-directs here.

What got us thinking?

When Rick Latona announced he was considering rebranding all of his companies under CyberSpace.com, he created quite a stir – but it also made us aware that we needed to change our brand. The Cyberspace.com discussion has reached over 80 comments, from readers to veteran domainers.

Thanks to Domaining.com for updating our feed and logo.

TweetLater, the popular third-party application Twitter tool which gets over 200,000 visitors per month, has decided to rebrand themselves by changing their domain name.

Although Twitter encourages the use of the word ‘Tweet’ (as long as their users are protected), TweetLater has decided to go with SocialOomph [a name much harder to type in by far, especially with the letter ‘o’].

Here’s what TweetLater had to say about the name change:

From Monday, August 31st, 2009, TweetLater.com will be no more and will be known as SocialOomph.com.

The transition to the new name takes place over the weekend of August 29th and 30th.

Why The Change?

To date we have been focusing on providing productivity solutions for Twitter users. We decided to change our name to allow for future expansion into other social media solutions, and to ensure that our brand does not conflict with any current or future legal rights of the Twitter organization.

To allay any speculation, we want to make clear that this is an unsolicited, proactive and preemptive action on our side.