Microsoft Corporation acquires the domain name Halo4.com, price unknown

HALO 4

Just a little more than a week ago, in a post on this blog I asked the question whether Microsoft would broker a deal for the domain name Halo4.com, after Microsoft had revealed Halo 4 at E3 without owning the domain. 

You read it here first:  The company now owns and re-directs the domain to its official Halo 4 site on Xbox.com.

The domain literally just changed hands today.  Yesterday, it was still registered to Scott O’Reilly (the seller), who I’ve contacted for comment and will update this post if I hear back.

Though the company doesn’t own Halo.com or Halo1.com, it owns Halo2.com, Halo3.com, and now Halo4.com. 

As of today, here are the WHOIS records for Halo4.com.

Domain name: halo4.com

Administrative Contact:
   Microsoft Corporation
   Domain Admin ()
      Fax: +1.11
   One Microsoft Way
   Redmond, WA 98052
   US

Name Servers:
   ns1.msft.net
   ns2.msft.net
   ns3.msft.net
   ns4.msft.net
   ns5.msft.net

Yesterday, the WHOIS records still pointed to Scott O’Reilly. 

Domain name: halo4.com (as of June 14, 2011)

Registrant Contact:
   -
   Scott O’Reilly ()
   
   Rochester, MN 55901
   US

It’s hard to fully understand Microsoft’s strategy of announcing game titles, then purchasing the domain names after the fact.  

One can only imagine what the effect is on the price.

[UPDATE:  Wednesday, June 15, 2011 08:15 PM EST:  I just received a reply from Scott O'Reilly, the previous owner of the domain.  When I asked about the selling price/negotiations with Microsoft, all Scott could tell me is that the only term of the agreement that he can disclose is that he can't disclose any terms of the agreement.  So, there you have it.]

Discussion: ComputerandVideogames.com, VGChartz, and Kotaku

6 comments
Fusible.com
Fusible.com

I don't know much about IP law.  Maybe an IP lawywer could chime in and offer some thoughts on this.  There are several active trademarks on the word "Halo", so I can't imagine it would be that easy for Microsoft to necessarily demand it.  And based on Scott's response, it doesn't appear Microsoft just took it.

Snoopy
Snoopy

It’s hard to fully understand Microsoft’s strategy of announcing game titles, then purchasing the domain names after the fact.   ///////////////// Why would they need to purchase it? TM name is it not?

Fusible.com
Fusible.com

Post updated after I spoke with Scott O'Reilly (previous owner)..

Fusible.com
Fusible.com

I just heard from Scott O'Reilly.. the previous registrant .. will post an update shortly

Fusible.com
Fusible.com

I agree, that's certainly a possibility, but why wait until after the game is announced to demand it?

UDRPtalk
UDRPtalk

How do we know that they even paid for it? Is it possible that they demanded the transfer to them?