Microsoft Corporation acquires the domain name, price unknown


Just a little more than a week ago, in a post on this blog I asked the question whether Microsoft would broker a deal for the domain name, after Microsoft had revealed Halo 4 at E3 without owning the domain. 

You read it here first:  The company now owns and re-directs the domain to its official Halo 4 site on

The domain literally just changed hands today.  Yesterday, it was still registered to Scott O’Reilly (the seller), who I’ve contacted for comment and will update this post if I hear back.

Though the company doesn’t own or, it owns,, and now 

As of today, here are the WHOIS records for

Domain name:

Administrative Contact:
   Microsoft Corporation
   Domain Admin ()
      Fax: +1.11
   One Microsoft Way
   Redmond, WA 98052

Name Servers:

Yesterday, the WHOIS records still pointed to Scott O’Reilly. 

Domain name: (as of June 14, 2011)

Registrant Contact:
   Scott O’Reilly ()
   Rochester, MN 55901

It’s hard to fully understand Microsoft’s strategy of announcing game titles, then purchasing the domain names after the fact.  

One can only imagine what the effect is on the price.

[UPDATE:  Wednesday, June 15, 2011 08:15 PM EST:  I just received a reply from Scott O’Reilly, the previous owner of the domain.  When I asked about the selling price/negotiations with Microsoft, all Scott could tell me is that the only term of the agreement that he can disclose is that he can’t disclose any terms of the agreement.  So, there you have it.]

Discussion:, VGChartz, and Kotaku


  1. UDRPtalk says

    How do we know that they even paid for it?
    Is it possible that they demanded the transfer to them?

  2. says

    I agree, that’s certainly a possibility, but why wait until after the game is announced to demand it?

  3. says

    I just heard from Scott O’Reilly.. the previous registrant .. will post an update shortly

  4. says

    Post updated after I spoke with Scott O’Reilly (previous owner)..

  5. It’s hard to fully understand Microsoft’s strategy of announcing game titles, then purchasing the domain names after the fact.  


    Why would they need to purchase it? TM name is it not?

  6. says

    I don’t know much about IP law.  Maybe an IP lawywer could chime in and offer some thoughts on this.  There are several active trademarks on the word “Halo”, so I can’t imagine it would be that easy for Microsoft to necessarily demand it.  And based on Scott’s response, it doesn’t appear Microsoft just took it.

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