Ubisoft pays undisclosed amount of cash to acquire Watch Dogs dot-com domain

Watch Dogs PS4

Watch Dogs has been generating a lot of buzz in the video game community since it was first announced at E3 2012.

Last June, on the very same day Ubisoft kicked off its E3 press conference and unveiled Watch Dogs, the company registered a bunch of new domains like WatchDogs2.com, WatchDogs3.com, WatchDogs4.com and WatchDogs5.com.

However, one name was missing from the list:  WatchDogs.com.  That’s because the name had a different owner.

Now, according to WHOIS records, Ubisoft owns the domain name as of this week and has begun redirecting the web address to its main Watch Dogs website.

The exact sales amount is unknown since the sale wasn’t publicly reported, but given WatchDogs.com is a pretty strong name on its own, the price was likely in the five-figure range.

I can only speculate on the sales price.  Although it’s not necessarily apples to apples, watchdog.co.uk sold for over $4,000 USD in 2011 according to DNJournal.  So you can only imagine how much watchdogs.com sold for, especially with all the press around the video game.

Ubisoft likely has long term plans for Watch Dogs, that is, if domain names are any clue about the company’s intentions.   Ubisoft also registered Watch Dogs movie domains last year, as well as WatchDogsOnline.com.

I’ve reached out the previous owner of WatchDogs.com by email and will update this post if I hear anything back.

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1 comments
 PBX
PBX

The guy who bought of the domain is pretty smart. He could get lot's of money because of that.