Electronic Arts (EA) already owns and operates Battlefield.com, a domain name it acquired in 2007 after using Marksmen, a service used by larger companies that describes itself as the go-to-firm for corporations who want to keep their identity and costs on the down low.
EA took official ownership of the domain Battlefield.com in late July of 2007 according to WHOIS records, and now the company has acquired the web address, Battlefield.net, as it looks to take on Activision’s Modern Warfare 3 with its launch of Battlefield 3 in October 2011, two weeks before Modern Warfare 3 hits stores.
The WHOIS records for Battlefield.net changed owners this week to EA.
Registrant:
Electronic Arts Inc.
Domain Administrator
209 Redwood Shores Parkway
Redwood City, CA 94065
US
Registrar Name….: CORPORATE DOMAINS, INC.
Registrar Whois…: whois.corporatedomains.com
Registrar Homepage: www.cscprotectsbrands.com
Domain Name: battlefield.net
Created on…………..: Thu, Feb 11, 1999
Expires on…………..: Wed, Feb 11, 2015
Record last updated on..: Fri, Jun 17, 2011
It’s WAR
Could domain names play a part in the battle between Modern Warfare 3 and Battlefield 3 online? While that’s unlikely, if it were the case, Electronic Arts would likely win.
EA not only owns Battlefield.com, it also owns Battlefield3.com.
Activision, on other hand, doesn’t own ModernWarfare.com or ModernWarfare3.com.
Although, things might be changing when it comes to ModernWarfare3.com, as I pointed out earlier in the week.
3 replies on “Electronic Arts adds Battlefield.net to its arsenal of killer domains as it prepares to battle Modern Warfare 3”
[…] comes to intellectual property online. The company already owns and operates Battlefield.com and recently acquired Battlefield.net. It also owns […]
[…] At the same time, the battle between EA’s Battlefield 3 and Activision’s ModernWarfare 3 heated up. But online, EA had already positioned itself with a website on Battlefield.com and Battlefield3.com, while Activision owned neither ModerWarfare.com nor ModernWarfare3.com. In fact, during this time in mid June, EA acquired Battlefield.net. […]
[…] June 2011, EA acquired Battlefield.net for an undisclosed amount of […]