Since Amazon launched its Kindle Cloud Reader this week, the company has begun peeling back the layer of Whois privacy on two related domain names: CloudReader.com and KindleCloudReader.com.
The ownership of the domains by Amazon now comes as no surprise, but how the company acquired them is slightly different than the normal way the company purchases domain names.
Amazon is known for using the services of MarkMonitor, a brand protection company for purchasing new domains, but for its “Cloud Reader” app it used Go Daddy and Sedo in order to purchase CloudReader.com and KindleCloudReader.com.
The registrant records immediately switched from WebTouch Consulting Ltd (the previous owner) to Whois Privacy Protection Services provided by eNom up until yesterday, when the privacy was removed revealing Amazon as the owner.
Amazon fared even better in terms of pricing with the web address KindleCloudReader.com.
The company hand registered the domain name for around $10 per year through Go Daddy, then paid a bit extra to add on the “Domains by Proxy” Whois Privacy service in order to keep its Kindle Cloud Reader app a secret.
Domains by Proxy was also removed yesterday on KindleCloudReader.com (Whois).
The Kindle is getting a lot of public attention this week. In addition to the launch of the cloud reader, there is also speculation that a brand new Kindle device may be in the works following Amazon’s recent purchase of KindleAir.com.