Google registers

One hour per second

This week Google registered the domain name and the same name with the number spelled out:

At the time of this story, neither domain name resolves to a web page.

“One hour per second” may be a reference to time-lapse photography.  Wikipedia describes it as, “a cinematography technique whereby the frequency at which film frames are captured (the frame rate) is much lower than that which will be used to play the sequence back. When replayed at normal speed, time appears to be moving faster and thus lapsing.”

Both domain names were registered for the first time on November 12, 2011, through the internet brand protection company MarkMonitor.

The names sound interesting, but it’s unknown what Google intends to do with the names. 

An Android app? A photo site? 

Google registers new domains all the time, some that turn out to be web sites like and, and others like which to date, turn out to be nothing more than a defensive registration. 

Discussion: Search Engine Land

(Photo of night lapse of the 401 via flickr)

One reply on “Google registers”

Youtube pr campaign? They were at about one hour of uploaded video footage every other second a year ago, so that wouldn’t be surprising if they reached that milestone…

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