Facebook just introduced Camera, a new mobile app that makes using Facebook photos faster and easier. And on the very same day of the announcement, it appears Facebook privately registered Facebook Studio Edge domain names like FacebookStudioEdge.com.
On May 24, 2012, the dotcom, dotnet and dotorg versions of the names were registered through the internet brand protection company MarkMonitor, of which Facebook is a client.
http://whois.domaintools.com/facebookstudioedge.org
http://whois.domaintools.com/facebookstudioedge.net
http://whois.domaintools.com/facebookstudioedge.com
The owner is hidden behind MarkMonitor’s privacy service DNStination, so there is a slight chance Facebook isn’t behind the names. But considering MarkMonitor’s trackrecord with Facebook, it is unlikely anyone else.
At the time of this story’s posting, none of the domains resolve to a web page and Facebook has made no official announcement about Facebook Studio Edge.
Last year, Facebook launched a stand-alone website called Facebook Studio (facebook-studio.com), a platform aimed at agencies, PR firms and media strategy companies.
Update: Robin Wauters has done a little digging and discovered Facebook Studio Edge is nothing more a than day long course in best-practice marketing on Facebook.
Talking about this story: The Next Web, Marketing Land and All Facebook
(Image of camera app via fb.com)